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With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Teal Flower
Teal Flower

Project Type

Project Type

UX Research
Class Project
UX Research
Class Project

My Role

My Role

UX Researcher
UX Researcher
UX Designer
UX/UI Designer

Timeline

Timeline

2010
2010

Team

Team

50-101
50-101

Skills

Skills

Writing
Mixed Methods Research
Data Analysis
Design
Writing
Mixed Methods Research
Data Analysis
Design

Software

Software

Figma
Miro
Google Forms
Google Sheets
Figma
Miro
Google Forms
Google Sheets

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Data Collection

Data Collection

As a team, we decided to have two surveys,  one with open-ended responses and the other with multiple-choice questions and Likert scales. I reviewed the surveys my teammates made to collect qualitative and quantitative data.  I then sent the surveys to dancers in the Bay Area after reviewing the surveys and making appropriate changes, such as changing the wording for readability and asking additional questions relevant to dancers. As a dancer myself, I was able to personally reach out to dancers I knew to collect data. I also made posts on my social media with a poster linking to the surveys.

Data Analysis

Data Analysis

After collecting data over the course of several days, I took the data from the Google Surveys sent out to participants and organized them on a spreadsheet by how relevant the questions were in relation to each other. I then took a portion of the responses onto a Miro board to organize the responses to each question. I used thematic analysis to find commonalities between responses to the question, “In what ways has being a part of dance contributed to your personal growth, whether in terms of skills, confidence, or other aspects of your life?” I split the more extended responses into multiple ones if they had talked about different topics and found that six themes emerged from the responses.

Nicey © 2023. Designed by Goran Babarogic

Nicey © 2023. Designed by Goran Babarogic

Nicey © 2023. Designed by Goran Babarogic