Bitbo - Bitcoin Stats & Data
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
As a team, we decided to have two surveys, one with open-ended responses and the other with multiple-choice questions and Likert scales. I reviewed the surveys my teammates made to collect qualitative and quantitative data. I then sent the surveys to dancers in the Bay Area after reviewing the surveys and making appropriate changes, such as changing the wording for readability and asking additional questions relevant to dancers. As a dancer myself, I was able to personally reach out to dancers I knew to collect data. I also made posts on my social media with a poster linking to the surveys.

